Digital Marketing – What Is It?

Digital marketing is also known as internet marketing or online marketing and it’s about identifying, anticipating and satisfying customer requirements in the digital sphere while achieving your business goals.

It encompasses a wide range of online channels including pay per click advertising, search engine optimisation, social media marketing, email marketing, affiliate marketing and many more.

It also involves tracking, measuring, monitoring and managing online campaigns to meet business goals, while satisfying target markets needs and wants. So, all activities start with goals and objectives and customers are at the heart of all operations. 백링크

For true success with digital marketing, it’s important to create a marketing plan or strategy that helps guide your activities and this is what you should include in it:

Marketing Analysis

An analysis is a health and wealth check of your business to assess how well you are performing on digital channels. It helps you to review your business to see what you lack and what you need to do to achieve your mission.

An analysis also involves researching your competitors to find out who they are and how well resourced they are. Competitors come from all directions and include international businesses that are selling to your local target market and you can’t ignore them.

Your analysis will also look at your target customers to find out who they are and what they need or want. You will identify their demographics and assess if you are able to meet their requirements whether they are consumers or business customers.

Marketing Objectives

From your marketing analysis, you will have a wealth of information that will help you to craft your marketing objectives. Remember, your objectives are short-term and they should be in line with your mission and goals.

They should be specific, measurable, achievable, relevant and time-related and you should take into consideration your business resources as you create them.

Your objectives will guide your strategy so it’s important that you take some time creating them and ensure that they are important to your business.

Target Marketing

In your marketing analysis, you will have identified customer segments that you want to target with your products or services. Now you will need to identify which segments to target based on your objectives and the resources that your business has.

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